Deeper insights and consumer understanding. New product concepts.
New marketing ideas.
We use proprietary tools to get to the heart, quickly.
The insideXchange is a digital web platform for the exchange of opinions and ideas. It’s a tool that goes far beyond traditional survey research and focus groups. Participants are screened for brand affinity or other common characteristics and asked open ended and projective questions. These questions encourage a stronger engagement and dialogue, which stimulate more thoughtful responses and a deeper level of understanding. Key deliverables are brand insights & ideas.